Capturelife Pulse

The digital magazine for the Capturelife community

CaptureLife Photographer Spotlight with Focused on Forever

Jul 30, 2019

Ryan Zapatka, owner of Focused on Forever, shares the company's formula for success on this edition of Capturelife Photographer Spotlight.

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Hanging Pixels Podcast – Episode 10 - The Accelerating Rate of Change in the Photo Industry

Jul 16, 2019

In the same week that Alpine Software Group added PhotoLynx to a portfolio that already included ImageQuix, Apollo Global announced the purchase of Shutterfly, Lifetouch and Snapfish.

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Capturelife and CLIX Bring a Dynamic Experience to the USA Cup 2019

Jul 11, 2019

A new, transformational experience is bringing the joy of the largest youth soccer tournament experience to youth athletes, coaches, parents, fans and team sponsors

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Consolidation Means Opportunity in Volume Photography

Jul 09, 2019

As players in the photography industry continue to consolidate – what does it mean for professional and volume photographers? Real and exciting opportunities are there for those who recognize them, embrace a new playbook, and act.

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The New Playbook for Selling to Schools and Sports Leagues

Apr 11, 2019

This sales-focused webinar will take you through five steps to modernize your pitch with CaptureLife and close more sales.

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How to win against Shutterfly and Lifetouch Webinar

Mar 01, 2019

Join us for a deeper look into the new tactics that Shutterfly/Lifetouch are rolling out today, and how you can adapt to compete.

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Hanging Pixel Podcast - Episode 4 Featuring Gary Pageau

Feb 05, 2019

If you weren’t at Imaging USA or SPAC 2019, and even if you were, you’ll want to listen to this week’s Hanging Pixels Podcast. Host TW Woodward and special guest and photo industry veteran Gary Pageau recorded their impressions of the conferences on location at SPAC.

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Encore presentation from SPAC featuring Rob Mauldin, former Disney imaging executive

Feb 01, 2019

The response to Rob Mauldin's presentation at the recent SPAC Conference was so positive, we've made it available as an encore recording with some new  and exclusive content.

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Hanging Pixel Podcast - Episode 3 Featuring Mark Schoenrock

Jan 15, 2019

Mark Shoenrock joins Hanging Pixels host TW Woodward for a deeper discussion of the decisions and business practices that lead up to Shutterfly's acquisition of the school photo colossus, Lifetouch.

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Hanging Pixel Podcast - Episode 2 with Haim Ariav

Dec 18, 2018

Millennials are the driving force behind one of the newest and fastest growing sectors in United States.  More and more, consumers are preferring to pay money for exceptional experiences over material goods. Forbes called it the “Do It for Me Economy,” and it is more formally known as the experience-based economy.

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Shutterfly and Lifetouch. We get it. Now what?

Dec 06, 2018

Last week, we wrote an article discussing how Shutterfly is leveraging their new ownership of Lifetouch by delivering fall school photos to customers through the Shutterfly digital and mobile platform. This week, we will explore the impact this will have on the market and ways that volume photographers can effectively compete in this new environment.

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Shutterfly - The Train has Arrived

Nov 29, 2018

Since the acquisition of Lifetouch by Shutterfly was announced on January 30th, the photography industry has been watching, listening, prognosticating and in some cases, nervously anticipating what the Silicon Valley print behemoth has planned for Lifetouch and its customers. 

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Hanging Pixel Podcast - Disruption in the Music Industry (and why photographers should take note)

Nov 15, 2018

We’re pleased to share the first in a periodic series of podcasts exploring the rapidly evolving world of digital photography – Hanging Pixels.  

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Disney and the Experience Economy: A Roadmap for the Future of the Photography Industry

Oct 09, 2018

In this 2nd feature in our series on the Experience Economy we explore how Disney theme parks and resorts embraced a digital transformation to reengineer a better consumer experience, and are now reaping the rewards.

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Welcome to the Experience Economy — and the Future of Photography

Sep 11, 2018

This is the 1st article is a series about a major new market trend, the Experience Economy, and the significant opportunity it represents for the photography industry.

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Kaboom! The forces and events reshaping the professional photography landscape

Jul 19, 2018

We know that the professional photography industry continues to undergo profound change. From the shifting landscape of recent acquisitions, the advent of new technologies, and millennial consumers digital and social preferences, it can be a challenge to keep up.

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Photolynx MVP: The times they are a changin’

Jun 28, 2018

Our CaptureLife team is back from PhotoLynx MVP 2018 in San Diego. We were thrilled to meet with old friends and new in the school photography industry and share the latest developments to our CaptureLife platform.

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The State of Your Consumer - New Data and Insights from CaptureLife

Jun 05, 2018

We hear about that massive shift in consumer behavior continuously. When you hear the statistic that younger parents, our millennial customers, spend on average 5 hours a day on their smartphones and check their phone 65 times a day, it sounds shocking until you go through some self-reflection. As a business serving this market, it’s essential to get more context around these trends to ensure that you align with consumer’s behavior.

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What Volume Photographers Can Learn from Disney’s Photo Business Transformation

May 31, 2018

Disney’s transformation of its photography business is legendary. It crosses all aspects of Disney’s business, including theme parks, resorts, and souvenir photography services. As the professional photography industry continues to evolve, we invite you to learn more about how this leader in consumer experience harnessed the power of digital capture and delivery to transform their business, and win.

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Are you ready to build new business and maximize your fall photo day revenue?

May 09, 2018

It may be spring, but now is when you make some the most important decisions for your business. Whether you are pitching to schools or sports leagues, it’s important to stand out from the crowd and deliver greater value to each organization and parent.

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Tap Into Your Customer's Lifestyle, It Will Pay Off

Apr 25, 2018

Today's consumers are smart and strategic shoppers. They demand quality, utility, value and efficiency, and they aren't shy about exploring new and better ways of doing things.

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Boldly Addressing Industry Trends and Focusing on the Future

Mar 15, 2018

It’s no secret that Miller’s Professional Imaging is a leader in the professional photography industry. Founded by Bill Miller in 1939, a master photographer and videographer known for his meticulous processing, that love of the craft remains the foundation of their business. And Miller’s has grown by consistently delivering the highest quality products, customer service, and technologies in the industry.

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Shutterfly and Lifetouch - This is a Big Deal

Mar 01, 2018

It’s been about a month since the announcement that Shutterfly acquired professional photography leader Lifetouch.

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Imaging USA and SPAC: Change is in the Air. Can you feel it?

Feb 14, 2018

CaptureLife exhibited at two premier photography industry events in January, Imaging USA and SPAC 2018.  We met hundreds of people, demonstrated the latest advancements in our CaptureLife platform, and did a lot of listening. We’d like to share some of our key takeaways from these events.

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The 3 Cs of Success for Photography Companies

Dec 12, 2017

At CaptureLife, we are in the unique position of being able to analyze how tens of thousands of consumers interact with, purchase, and share professional photography delivered through our growing network of over 300 photography businesses and labs. This wealth of data provides some very interesting insights as to why some photographers drive better engagement and purchasing trends than others.

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It’s Time to Rethink Pricing for Your Digital Content

Nov 28, 2017

If you're a professional photographer you're probably used to making your living taking photos and selling prints. In today's market, the reality is that you are selling content, not just print, and it's time to begin shifting your mindset to capitalize on the next wave of offerings. Instead of relying solely on print revenue, you could be selling an entirely new experience and monetizing so much more. And by doing this, you could give your customers more reasons to choose you.

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The Future of Photography is Here - Our Takeaways from Mobile Photo Connect

Nov 09, 2017

As a technology company focused on driving innovation and more value for the professional photography market, we are continuously listening, researching, and attending industry events to make sure we are on top of this quickly changing market.  One of the industry events we look forward to the most is Mobile Photo Connect due to the focus on mobile technology trends related to photography.  

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Stop promoting dead-end pro photography transactions

Oct 31, 2017

Mobile apps vs. browsers:  What's best for photographers?

  • Photographers and labs are missing out on potential revenue opportunities by focusing on the cloud and on web galleries
  • Apps keep photographers connected to users
  • Millennials are the target market for portrait photography
  • Millennials are more likely to make in-app purchases
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Jimmy Kimmel Live monologue underscores the disconnect between industry practices and parents’ lives

Sep 20, 2017

With his signature gentle humor, Jimmy Kimmel hit on a sore point for all parents during his monologue on September 14. It’s picture day at school for his daughter, and he walks us through selecting the basic package on the order form.

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Going mobile means big dollars for the professional photo industry

Sep 11, 2017

The professional photography industry has been in a state of constant reinvention for a solid two decades, driven by the introduction of digital imaging. Digital technology is now part of the entire workflow, from capture to processing to display and storage. Not too long ago, industry revenues depended on the conversion of bits into analog images and output. As we will demonstrate, however, there's a growing opportunity to make bucks from bits in the social mobile economy we now live in.  

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Are you maximizing revenue during your busiest time of year?

Sep 04, 2017

The fall season is upon us!  The temperature is dropping, kids are back to school, and baseball teams are handing in their uniforms.  This can mean only one thing… a busy time for school and sports photographers.

The fall season is bound to bring photographers a huge workload filled with school portraits, football leagues, and plenty of large orders.  But are you, the photographer, maximizing your highest potential revenue this season?

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