Pairing mobile image delivery with sophisticated chroma key technology allows us to bring premium and cause-related backgrounds to the industry. This will give photography businesses more ways to boost consumer interest and sales.
We’re excited to announce our new strategic partnership with 36Pix, the award-winning green screen technology used by professional photography businesses worldwide. With this partnership, 36Pix and Capturelife are proud to bring unique background content, creating new up-sell and add-on purchase opportunities with little to no effort.
Proven for print - available soon for today’s digital-savvy generation.
How it works:
36Pix’ background content will be one of the first important offerings available in the all new Capturelife Marketplace. Watch for more information about this all new resource for exciting digital products that will be available to browse and select in the Capturelife portal.
A new way for volume photographers to stay competitive and doing good.
As part of our partnership with 36Pix, Capturelife photographers can also participate in supporting an important environmental cause, opening a great marketing opportunity. At a recent retreat for growth-oriented entrepreneurial businesses, Robert Ste-Marie, CEO of 36Pix, was introduced to Ocean Unite by Sir Richard Branson, founder of Virgin Group. Ocean Unite is a non-profit whose mission is to drive positive ocean conservation action, ensure ocean resilience and achieve the goal that at least 30% of the ocean is highly protected by 2030.
This exclusive tie-in with Ocean Unite is a tremendous opportunity to promote a worthy cause and unique product that will give volume photographers a competitive edge during the sales process with host organizations. At the same time, these unique offerings will inspire today’s parents and kids to do good with a fun purchase. And this is just the start of what is planned to be a growing list of organizations and non-profits.
A strong partnership for growth.
After meeting a few years ago, 36Pix and Capturelife knew there would be a potential to connect the two technology platforms to deliver a contemporary solution to professional photographers.
“Like many in the industry, we continue to see the consumer demand for digital images,” Robert Ste-Marie, CEO of 36Pix explained. “We followed Capturelife over the past few years and saw them as a perfect partner. Together, we can help spread 36Pix superior extraction and overlay technology and our new Ocean Unite cause marketing into the digital realm. These are exciting developments that will continue to serve our customers and keep them on the forefront of the shift to digital.”
“We’ve long been fans of 36Pix and their intelligent technology,” Scott DeFusco, CEO of Capturelife said. “This is a great partnership that will help expand photographers’ tool set with digital and help them grow. And the tie-in with Ocean Unite cause marketing brings new depth to host sales and parents’ purchases – delivering something completely unique that few could offer on their own. We couldn’t be more excited about the potential for our industry.”
Watch for the complete unveiling at SPAC 2020.
This fall, our integration with 36Pix technology is in test with select Capturelife photographers and labs. Watch for more news on the Capturelife Marketplace later this fall. Don’t miss the full unveiling of our integration with 36Pix and Be Part of the Story cause marketing at SPAC 2020 in Las Vegas.