Hanging Pixel Podcast - Episode 3 Featuring Mark Schoenrock

Mark Shoenrock joins Hanging Pixels host TW Woodward for a deeper discussion of the decisions and business practices that lead up to Shutterfly's acquisition of the school photo colossus, Lifetouch.

The professional photography industry was rocked by big news in early 2018 – the Shutterfly acquisition of Lifetouch. This fall’s school season demonstrated just how fast Shutterfly is moving to capitalize on the 10 million customers, 50,000 schools, and 25 million captures that this transaction could deliver.

Mark Shoenrock joins Hanging Pixels host TW Woodward for a deeper discussion of the decisions and business practices that lead up to Shutterfly's acquisition of the school photo colossus, Lifetouch.

You’ll gain an understanding of how declining participation rates and rising production costs drove down revenue, but more importantly, how the acquisition is shifting the way Lifetouch is operating and reshaping the industry forever.

Hanging Pixels is a podcast for professional photographers, focusing on the rapidly evolving world of digital photography, providing a unique understanding and perspective on adapting photography operations to meet the technology, business, social and consumer trends that impact the industry. Guest Mark Shoenrock spent over 25 years at Lifetouch and rose to several executive positions, including VP of Photography. 

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