Capturelife, the digital memory platform for experience creating brands, worked with the famous Enchant Christmas attraction to create a magical photo experience for guests.
Billed as "the world's most magical Christmas experience," Enchant Christmas has grown into the premier holiday attraction in the U.S. Hosted in four major cities in 2021, Enchant Christmas transforms venues, such as Nationals Stadium in Washington, D.C., into a winter wonderland where guests can wander through the magical light maze, browse the Christmas Market shops, glide along the ice-skating trail, and of course, visit Santa and Mrs. Claus.
When Enchant Christmas set out to re-imagine the photo experience, they partnered with Capturelife to help bring the magical memories to life for guests. Greg Senko, Producer for Enchant, had a clear vision for the photography program. "Our goal is to create and memorialize memories in a way that enhances the overall experience for our guests."
The Experience
Capturelife worked with the enchant Christmas team to develop a photography program that would blend seamlessly into the overall guest experience. To accomplish that goal, Capturelife integrated with the Enchant ticketing system, allowing photographers to use Capturelife’s camera management technology to scan guests’ entry ticket to automatically associate their photos with their Enchant Christmas account. Almost immediately after getting photographed, guests were able to browse and purchase photos from the convenience of their phone or the Capturelife touch screen kiosks located at the venue.
Guests in Washington, D.C., were introduced to a special program called Enchant Christmas Photo Pass. Guests that purchased the Photo Pass, either before or during the event, were entitled to all the photos captured at the magical photography stations located throughout the experience, including photos with Santa.
The Results
While Santa photos typically sell well, the modern and fluid guest experience at enchant Christmas took sales to a whole new level. In Las Vegas, for example, the combination of on-site sales with the Capturelife kiosks, and mobile sales after the event, drove a 78% purchase rate. In all cities, 56% of the guests making a purchase opted to buy all their photos, which drove up the average order value.
Capturelife’s post event marketing campaigns were also a driver of revenue. Sales from the campaigns added 10% more revenue in the weeks after the event closed.
Chris Nobels, Director of Productions for Enchant Christmas, is looking forward to expanding on the success of the program in 2022. "We are proud of the photography experience that the team created for our guests this season. We are already working with Capturelife to take that experience to a whole new level in 2022."
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