Capturelife, the digital memory platform for experience creating brands, is working with the NBA's Atlanta Hawks and State Farm Arena to provide fans a memento
The Atlanta Hawks and State Farm Arena boast one of the top spots in the recent NBA Game Experience Survey, ranking in the top three among all teams in ticket holder satisfaction for their “Overall Game Experience.” As they continue to look for ways to improve their fan experience, they strive to make every game an unforgettable event for fans.
The organization’s Director of Experience Strategy Tylyn Castellanos and Analyst of Innovation Henry Van Gorp recently worked with Capturelife to leverage technology and put personalized media on fans’ phones for a special and memorable experience.
Capturelife teamed up with the Hawks for a fan engagement pilot program during the 2021 playoffs. The program leveraged technology and onsite photographers who captured exclusive content at iconic locations in the arena. The content was then delivered to fans’ mobile devices to enjoy.
The fan engagement stats were impressive to say the least: 82 percent of fans that participated, viewed, and shared their photos from their mobile devices through Capturelife. Equally as impressive, 40 percent returned to view their photos AFTER the game ended, extending fans personal connection to the game and the Hawks.
For context, a 50 percent view rate is typical for print experiences, demonstrating the digital approach from the Hawks and Capturelife partnership could be a real game changer for loyalty and fan engagement. “Our expectations were high for this pilot program and Capturelife delivered,” said Castellanos. “From the level of engagement and feedback that we received, we are grateful for helping deliver a great experience for our fans.”
With overwhelming success from 2021, the Hawks signed an agreement with Capturelife to make the program a part of the fan engagement experience going forward.
The new program builds on the success of 2021 by making some significant enhancements. The program will be expanded to add fan photographers to all home games starting in February and be made available to fans throughout State Farm Arena. The fan photos will also include exclusive sponsored overlays that will change for televised games.
One of the more significant enhancements involves adding the Capturelife experience to the other benefits that premium ticket holders enjoy. Special content will be unlocked when the photographers scan the season ticket holder badges and premium wrist bands.
"The Atlanta Hawks are the gold standard for delivering an exceptional fan experience and leveraging technology to innovate," said Rich Scanlon, CEO of Capturelife. "We are proud to be working with them to increase engagement and create lasting memories for their fans."
If you're interested in learning more about Capturelife, please contact us.